Joseph Cassano

With more than twenty-five years of marketing and content development experience, I am a firm believer that businesses have only one chance to make the right first impression. Words used must be precise. In the span of a few written lines or a few spoken sentences, an audience's interest must be sparked or lost forever.
 

Throughout my career, I have worked with some of the nation’s largest brands, helping them ignite interest with audiences through carefully conceived messaging. I am an award-winning marketer who has written for numerous industries, including consumer packaged goods, healthcare, telecommunications, manufacturing, petrochemical, and commercial real estate.

As an independent content creator, I've helped my clients develop scripts, speeches, blogs, ebooks, top-of-the-funnel tools, sales enablement materials, and other short- and long-format content.
 

Since 2015, I have also been an adjunct professor at Farmingdale State College, teaching public relations, marketing, advertising, and related courses. In this role, I help guide the next generation of communicators, emphasizing the importance of effective messaging and real-world application in marketing and PR strategies.