Business Management

Yu Chen

Email School of Business, Room 206

Courses Taught

AI and Marketing 
Principles of Marketing 
International Marketing 
Consumer Behavior
Advertising

Publications

  • Yu Chen, Warning Immersive VR Communication to Reinforce Sustainability Awareness--An Approach for Youth Ecotourism, Proceeding, AIRSI2024 Metaverse Conference, 2024, 3.
  • Yu Chen, The Production of New Space --Philosophical and Technological Perspectives of the Virtual Retailing Space, Proceeding, ESSEC Journal of Retailing 2024 Conference, 2024, 1.
  • Yu Chen, When the East Meets with the West-- A Cross-Cultural Approach to Perception Variations of 3D Online Spatial Design, Proceeding, American Marketing Association Global SIG Conference 2024, 2024, 1.
  • Yu Chen, The Virtual Co-Production of Fashion-Space, The 2024 GMFC Conference, 2024.
  • Yu Chen, Resonating with the consumer desires behind the screen – consumer-centric tourism advertising and new technology applications, Journal of Business and Industrial Marketing, 2023.
  • Yu Chen, Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen, Proceedings, Global Marketing Conference Seoul 2023, 2023.
  • Yu Chen and Clemence Bondu, High Art Down Net: Art Museums on Social Media, The International Journal of Inclusive Museum, 16(1) 2023, 22.
  • Yu Chen, High Art Down Net: Conceptualizing a citizen arts philanthropy with ethical codes and a digital system, Journal of Philanthropy and Marketing, 10(1785) 2023.
  • Yu Chen, Bayes Says...Be Quiet, 57th Edwards Bayesian Research Conference Proceedings 2020, 2020.
  • Yu Chen, Possessing or Accessing Contemporary Art: Consumer Desire and Value Scale Development and Consumption Mode Investigation, Alliance Journal of Business Research, 2020.
  • Yu Chen, Satisfy Your Students by Offering Them an Ordinarily Positive Class Experience, Journal of Marketing Research Special Issue Conference, 2019.
  • Yu Chen, I Dislike Your Country (government), but I Love Its Art—Aesthetics as Consumer Animosity Remedies, 2022 NeuroPsychoEconomics Conference Proceedings,.
  • Yu Chen, The Timing Issue in Virtual Agent Interaction in the Application of AI, 2019 ESCC Annual Conference Proceedings,.

Presentations

  • Yu Chen, “, Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen.” Paper presented to the Global Marketing Conference Seoul 2023, Seoul, South Korea on July 3, 2023.
  • Yu Chen, “The Efficiency of Global Digital Platforms as a Global Green Ecosystem —Conceptual Foundation and Data Collection Design.” Paper presented to the 2023 American Marketing Association Global Marketing SIG Conference, Santiago, Chile on June 2, 2023.
  • Yu Chen, “AI Brand Advertising to Engage Consumers with a Spatial Aesthetic Perspective.” Paper presented to the American Marketing Association Winter Conference, Online on February 26, 2023.
  • Yu Chen, “Aesthetics as Consumer Animosity Remedies.” Paper presented to the 2022 NeuroPsychoEconomics Conference, Lille, France on June 16, 2022.
  • Yu Chen, “AI-Assisted Brand Advertising in the Physical, Psychological and Symbolic Spaces.” Paper presented to the IMRC, Journal of Interactive Marketing Special Issue Conference, Online on October 21, 2021.
  • Yu Chen, “When to be Silent—Key to Success for Virtual Museums Agents.” Paper presented to the Marketing Science Conference, University of Rome on June 20, 2019.
  • Yu Chen, “I dislike your country, but I love its art—Investigation on the Impact of Consumer Animosity on Art Evaluation and Willingness to Consumer.” Poster presented at the EMAC 2019 Annual Conference, on May 29, 2019.
  • Yu Chen, “Satisfy Your Students by Offering Them an Ordinarily Positive Class Experience.” Paper presented to the AMA Journal of Marketing Research Pre-Conference, on February 23, 2019.
Last Modified 2/2/22