Yu Chen

Publications

• Yu Chen, Warning Immersive VR Communication to Reinforce Sustainability Awareness--An Approach for Youth Ecotourism, Proceeding, AIRSI2024 Metaverse Conference, 2024, 3.
• Yu Chen, The Production of New Space --Philosophical and Technological Perspectives of the Virtual Retailing Space, Proceeding, ESSEC Journal of Retailing 2024 Conference, 2024, 1.
• Yu Chen, When the East Meets with the West-- A Cross-Cultural Approach to Perception Variations of 3D Online Spatial Design, Proceeding, American Marketing Association Global SIG Conference 2024, 2024, 1.
• Yu Chen, Resonating with the consumer desires behind the screen – consumer-centric tourism advertising and new technology applications, Journal of Business and Industrial Marketing, 2023.
• Yu Chen, Applying New Technologies 4.0 to Resonate with the Unconscious and Embodied Desires Behind the Screen, Proceedings, Global Marketing Conference Seoul 2023, 2023.
• Yu Chen and Clemence Bondu, High Art Down Net: Art Museums on Social Media, The International Journal of Inclusive Museum, 16(1) 2023, 22.
• Yu Chen, High Art Down Net: Conceptualizing a citizen arts philanthropy with ethical codes and a digital system, Journal of Philanthropy and Marketing, 10(1785) 2023.
• Yu Chen, Bayes Says...Be Quiet, 57th Edwards Bayesian Research Conference Proceedings 2020, 2020.
• Yu Chen, Possessing or Accessing Contemporary Art: Consumer Desire and Value Scale Development and Consumption Mode Investigation, Alliance Journal of Business Research, 2020.
• Yu Chen, Satisfy Your Students by Offering Them an Ordinarily Positive Class Experience, Journal of Marketing Research Special Issue Conference, 2019.
• Yu Chen, I Dislike Your Country (government), but I Love Its Art—Aesthetics as Consumer Animosity Remedies, 2022 NeuroPsychoEconomics Conference Proceedings,.
• Yu Chen, The Timing Issue in Virtual Agent Interaction in the Application of AI, 2019 ESCC Annual Conference Proceedings,.